Get Found When Your Customers Are Searching.
MJC Media Agency helps businesses reach potential customers through strategic Google advertising campaigns designed to generate enquiries, sales and measurable growth.
From Dublin service businesses to international brands, we connect search intent, relevant landing pages and meaningful conversion measurement.
Dublin-based. Working across Ireland, the UK & internationally.
Search advertising puts your business in front of people looking for what you offer. The work is choosing the right searches, controlling wasted spend and measuring whether those visits create real opportunities.
We build search campaigns around relevant services and the intent behind a query. Clear adverts and suitable targeting help your business compete for searches that matter.
The objective is a worthwhile enquiry, not simply a website visit. We align campaign goals with phone calls, forms and consultation requests your team can act on.
For suitable e-commerce businesses, Shopping can present products to shoppers using product feed information. Feed quality, stock, pricing and measurement all affect the opportunity.
Performance Max uses Google’s automated campaign tools across eligible inventory. Asset groups, audience signals and conversion goals require careful planning. It is not suitable for every business or every objective.
We distinguish commercial searches from browsing or unrelated queries. Search term reviews and negative keywords help reduce irrelevant traffic and keep campaigns aligned with the offer.
We review the events that represent useful business outcomes. Consent, account access and technical limitations affect what can be measured, so reports need context.
The page should deliver what the advert promises. We review relevance, clarity, trust and the enquiry journey as part of the advertising system, rather than treating clicks as the end goal.
Spend should reflect customer value, demand and acquisition economics. We assess where the budget can work hardest, and avoid scaling based solely on impressions or traffic.
We use search terms, conversion data and commercial feedback to guide changes. Testing and improvement are ongoing; automated bidding still needs clear objectives and reliable inputs.
Reports should help you make decisions. We focus on enquiries, purchases and acquisition costs, with the context needed to distinguish platform data from wider business performance.
One Partner. One System. One Objective: Growth.
Review services, margins, target markets and existing advertising.
Map commercial searches, campaign types, budget and conversion goals.
Build adverts and connect appropriate tracking and landing pages.
Review search terms, lead quality, spend and conversion performance.
Explore opportunities supported by customer value and reliable data.
Explore the work, context and outcomes behind these client partnerships. Results reflect individual businesses and are not a forecast for your campaign.
E-commerce · International
Peak Monthly Shopify Revenue
MiaMily: Supporting a premium luggage brand's growth through Meta Ads, Google Ads and email marketing.
View Case StudyMiaMily: Revenue figures are total Shopify business revenue, not revenue attributed to advertising.
E-commerce / Fightwear · Sweden
Askari Fighter: Managing Meta Ads, Google Ads and Klaviyo email marketing for a growing international fightwear brand.
View Case StudyAskari Fighter: ROAS figures are as reported by the business from its own platform data and have not been independently verified.
We connect commercial strategy with advertising, lead capture, CRM and measurement. Direct communication and feedback from your team help keep the work focused on what matters: relevant opportunities and a clearer path from enquiry to customer.
Google Ads uses an auction, so click costs vary by keyword, competition, location and intent. Your total investment includes media spend and management. We assess likely customer value and conversion opportunities before recommending a budget, rather than quoting a universal price.
Google Ads buys advertising placements through paid campaigns. SEO improves the visibility of your website in unpaid search results. They can complement each other, but advertising spend does not buy organic rankings and stopping an ad campaign stops that paid visibility.
It can be useful when people search for your offer and a customer is worth enough to support acquisition costs. Demand, competition, margins and the enquiry process all matter. A focused campaign and clear measurement are more useful than a broad promise that it works for everyone.
Adverts can become eligible to show after setup and approval, but eligibility is not a promise of enquiries. Testing, measurement and bidding need useful data. Your sales cycle determines how quickly an enquiry can become a customer, so we assess performance over a realistic period.
PPC means pay-per-click: an advertising model where you generally pay when someone clicks an advert. Google Search advertising is a common example. The important measure is not just the click price but whether the traffic produces commercially useful conversions.
We configure appropriate events for actions such as forms, phone calls or purchases, and review the conversion goals used by campaigns. Where suitable, CRM data can add sales context. Consent and technical restrictions can limit visibility, so attribution needs qualification.
Google Search can capture existing demand, while Meta can introduce an offer to relevant audiences. The right mix depends on how your customers discover and buy, available demand, creative and budget. We assess the customer journey rather than treating one platform as universally better.
Yes. We work with businesses across Ireland, the UK and international markets. Campaign structure and targeting reflect the regions you serve and the commercial objectives of your business.
Google Ads captures existing demand. Meta Ads creates it. A practical guide for Irish businesses on lead quality, budgets and when to use both platforms.
Read ArticleLet’s discuss your business, your current systems and the opportunities to improve your customer acquisition strategy.
