More Leads Are Good. More Customers Are Better.
Generating enquiries is only the beginning.
MJC Media Agency helps service businesses attract relevant prospects and build systems designed to turn those enquiries into paying customers. Based in Dublin, we work across Ireland and internationally.
Dublin-based. Working across Ireland, the UK & internationally.
A strong acquisition system connects the advert, the form and the sales conversation. We identify what a worthwhile lead looks like for your business, then connect the stages that help your team win it.
Consultation requests, renovation projects and trial bookings have different qualification needs. We plan around your offer, service area, capacity and sales cycle.
Relevant creative and suitable form questions help introduce your offer to prospects. Campaign choices should support useful conversations rather than simply maximise the number of forms.
Search campaigns can capture interest from people actively looking for your service. We align commercial keywords, adverts and landing pages to the enquiry you want.
The landing page should explain the offer and make the next step clear. We review page relevance and the form journey as part of acquisition, with mobile visitors in mind.
Qualification helps your team distinguish a real opportunity from an unsuitable enquiry. Questions should be proportionate and relevant, balancing useful information with form completion.
A lead should reach the right place with the information needed for follow-up. We assess integration options, field mapping and workflow requirements before connecting systems.
Suitable email and messaging workflows can support a timely response and keep conversations moving. Consent, contact preferences and a clear handover to staff remain essential.
For consultation and appointment-driven businesses, booking is a useful next step. We connect suitable calendar journeys and reminders to reduce manual coordination.
Cost per lead alone does not show commercial success. We review qualification, appointments and customers where your systems make these outcomes visible.
Advertising and follow-up should work towards one objective. We consider customer value, sales capacity and the points where opportunities are being lost.
One Partner. One System. One Objective: Growth.
Reach relevant prospects through paid advertising.
Turn interest into an enquiry through forms or landing pages.
Collect the information that makes an opportunity useful.
Route enquiries and support timely conversations.
Help your team move prospects towards appointments and customers.
Use commercial feedback to improve the system.
Explore the work, context and outcomes behind these client partnerships. Results reflect individual businesses and are not a forecast for your campaign.
We connect commercial strategy with advertising, lead capture, CRM and measurement. Direct communication and feedback from your team help keep the work focused on what matters: relevant opportunities and a clearer path from enquiry to customer.
Lead generation is the process of attracting interest and collecting enquiries from prospective customers. For a service business, that might be a consultation request, a project enquiry or a trial booking. A lead is an opportunity to start a conversation, not a guaranteed sale.
A relevant offer reaches potential customers through channels such as Meta or Google Ads. A form or landing page captures their interest and details. Qualification, routing and follow-up then help your team assess the opportunity and move it through the sales process.
Costs vary with the industry, audience, channel, qualification requirements and customer value. Advertising spend, creative, landing pages and follow-up systems can all affect the total. We plan around acquisition economics rather than promise a fixed cost for every business.
A qualified lead meets the criteria your business needs for a worthwhile opportunity. That could include service fit, location, timeframe or a genuine intention to buy. We agree the criteria with your team rather than calling every form submission qualified.
We build campaigns for businesses serving defined locations, including Dublin and other Irish markets. Location targeting, relevant messaging and suitable enquiry questions help focus attention on the people you can actually serve. The approach follows your real service area.
We review audience targeting, search intent, the offer and qualification questions. Conditional forms can exclude unsuitable enquiries, as demonstrated in HWP’s seller-focused campaigns. Sales feedback then helps refine the system without assuming more questions always mean better results.
The lead should be routed to the responsible team, acknowledged and followed up through an agreed process. Depending on the setup, it can enter a CRM, trigger a suitable email or receive a booking link. Human ownership remains important when a conversation needs judgement.
Yes, where the lead source and CRM support a suitable connection. We review permissions, fields, duplication and workflow behaviour first. The integration should preserve useful context and direct the enquiry to the right owner.
We review qualified enquiries, acquisition cost, booked appointments and customers where measurable. Pipeline and revenue data can add context when records are reliable. Volume and cost per lead are useful indicators, but neither establishes customer value on its own.
Yes. Dublin is our base, not a restriction on who we work with. We support businesses across Ireland, the UK and internationally, with targeting and qualification adapted to the market they serve.
Getting Facebook leads that never turn into customers? Learn how qualification, response times, a 14-day follow-up process and CRM tracking change the result.
Read ArticleLet’s discuss your business, your current systems and the opportunities to improve your customer acquisition strategy.
