Facebook & Instagram Ads That Generate More Than Clicks.
MJC Media Agency helps businesses across Dublin, Ireland and internationally generate qualified enquiries, attract customers and grow revenue through strategic Facebook and Instagram advertising.
We combine campaign strategy, creative development, lead generation, conversion tracking and ongoing optimisation to build advertising systems focused on commercial results.
Dublin-based. Working across Ireland, the UK & internationally.
Boosting a post is not the same as building an acquisition strategy. We start with your business, ideal customer and sales process, then choose the creative, audiences and campaign objectives that fit. The aim is genuine business opportunities, not clicks or cheap leads that never become customers.
We develop Meta lead generation campaigns around the information your team needs to assess an enquiry. A shorter form can increase volume; conditional questions can help protect lead quality. We test the balance against actual business outcomes.
Feed, Stories and Reels require creative that suits the placement. We plan visual assets and conversion-focused messaging around audience relevance, rather than publishing the same advert everywhere without a clear purpose.
The creative needs to capture attention and explain why your offer matters. We develop advertising concepts, messaging and assets, and plan video advertising with the production resources available to your business.
We manage the campaign from strategy through ongoing review. Account structure, objectives and budget allocation should support your commercial goals, with decisions based on conversion data and feedback from your sales team.
We help implement and review suitable tracking so you can understand what happens after an advert. Consent choices, browser restrictions and platform reporting can limit measurement; no setup delivers perfect attribution.
A lead is only the beginning. Advertising performance depends on what happens next: how an enquiry is routed, how quickly it receives a response and whether your team can convert it.
A renovation company needs qualified project enquiries. A martial arts academy needs prospective members and trial bookings. An estate agency needs homeowners considering selling. A clinic needs relevant consultation enquiries, while an events business may need ticket purchases. We adapt the objective and qualification to the business.
One Partner. One System. One Objective: Growth.
Understand the business, audience, existing marketing and commercial objectives.
Develop targeting, creative, campaign structure and a measurement plan.
Build campaigns with suitable conversion objectives and tracking.
Test creative, review performance and evaluate lead quality with your team.
Explore increased investment while monitoring acquisition costs and business outcomes.
Explore the work, context and outcomes behind these client partnerships. Results reflect individual businesses and are not a forecast for your campaign.
We connect commercial strategy with advertising, lead capture, CRM and measurement. Direct communication and feedback from your team help keep the work focused on what matters: relevant opportunities and a clearer path from enquiry to customer.
Costs depend on your industry, audience, competition, objectives and budget. Advertising spend and agency management are separate costs. We assess the opportunity against the value of a customer and the resources needed to manage the campaign; there is no universal cost per lead.
A useful budget reflects your commercial objectives, customer value and ability to handle enquiries. It also needs room to test creative and audiences. We discuss those factors before recommending an approach rather than applying an invented minimum spend.
Location targeting can help local businesses reach people in the areas they serve. Lead forms and relevant offers can support enquiries, but success also depends on demand, the creative, qualification and follow-up. A renovation enquiry and a trial class booking require different campaigns.
Both are managed through Meta’s advertising platform. They offer different placements and audience behaviours, including Facebook Feed and Instagram Stories or Reels. We choose placements and adapt the creative to the objective and available performance data.
Campaigns need time to collect useful data and test the offer, audiences and creative. Enquiries may arrive early, but consistent performance takes ongoing review. The sales cycle also affects how quickly leads become customers; early clicks alone do not establish success.
They can support qualified enquiries through suitable audiences, clear messaging, instant forms, landing pages and conditional questions. Qualification should match what your business considers a viable opportunity. Results are evaluated through lead quality and sales feedback, not volume alone.
We develop advertising concepts, copy, headlines and visual assets, and plan creative tests. Video strategy can draw on your existing footage or agreed production support. We do not imply that every video is filmed or produced in-house.
Suitable native connections or integration tools can route leads into a CRM such as GoHighLevel. We review form fields, permissions, duplication and workflow requirements before agreeing the setup. Integration options depend on the tools and account access available.
We review leads, cost per lead and lead quality alongside booked appointments, customers and revenue where these can be measured. CRM feedback helps connect campaign data to the sales process. Platform attribution is useful but has limitations and should not be treated as perfect.
Yes. MJC Media Agency is based in Dublin and works with businesses across Ireland, the UK and internationally. Campaign geography follows your actual market, not just our location.
Getting Facebook leads that never turn into customers? Learn how qualification, response times, a 14-day follow-up process and CRM tracking change the result.
Read ArticleGoogle Ads captures existing demand. Meta Ads creates it. A practical guide for Irish businesses on lead quality, budgets and when to use both platforms.
Read ArticleLet’s discuss your business, your current systems and the opportunities to improve your customer acquisition strategy.
