Real Estate · Dublin, Ireland
Helping a Dublin Estate Agency Generate Better-Qualified Seller Leads
01 · Client Overview
About HWP
HWP is a Dublin-based estate agency.
hwp.ie ↗02 · The Challenge
The Challenge
The business had previously run Meta advertising through another agency but was dissatisfied with the quality of the enquiries.
Too many leads weren't sellers at all, which meant time spent on enquiries that could never become instructions.
03 · Our Approach
Our Approach
We restructured the Meta advertising account and developed a seller-focused lead generation strategy, with advertising designed to reach homeowners considering selling.
A key part of the strategy was comprehensive Meta lead forms with conditional logic:
- Prospects were asked whether they wanted to buy, sell or rent.
- People selecting buying or renting were excluded from the seller enquiry process.
- Additional questions established each prospect's intended selling timeframe.
04 · The Results
The Results
HWP could focus on relevant property seller enquiries rather than wasting time on unsuitable leads.
The strategy balanced lead quality with a sustainable cost per lead.
05 · The Bigger Picture
The Bigger Picture
More leads aren't always better. Qualifying enquiries before they reach the team protects time and puts attention where the business is won.