E-commerce / Fightwear · Sweden
Driving Strong Advertising Returns for a Swedish Fightwear Brand
01 · Client Overview
About Askari Fighter
Askari Fighter is a Sweden-based e-commerce brand specialising in MMA, boxing and Muay Thai apparel.
askarifighter.com ↗02 · The Challenge
The Challenge
MJC Media took over the brand's digital marketing from a previous agency, with the job of aligning every channel behind the brand's commercial goals.
03 · Our Approach
Our Responsibilities
We work closely with the business owner to align advertising, email marketing and creative strategy with the brand's commercial objectives.
- Meta advertising
- Google advertising
- Klaviyo email marketing
- Advertising creative development
- Email design
- Promotional planning
- Black Friday strategy
- Ongoing performance optimisation
04 · The Results
The Results
The brand reports average advertising returns of approximately 20x ROAS, with stronger periods reaching 30x.
~20x
Average reported ROAS
30x
Reported in stronger periods
ROAS figures are as reported by the business from its own platform data and have not been independently verified.
05 · The Bigger Picture
The Bigger Picture
When ads, email and promotions are planned together, each channel makes the others work harder.