E-commerce · International
From $10K to $583K in Peak Monthly Shopify Revenue
01 · Client Overview
About MiaMily
MiaMily is a premium luggage and travel products brand. MJC Media began working with MiaMily in March 2022.
miamily.com ↗02 · The Challenge
The Challenge
At the start of the partnership, the brand's Shopify store was generating approximately $10,000–$12,000 USD per month.
Its previous Meta advertising was underperforming because of ineffective campaign structures, objectives and creative strategies.
03 · Our Approach
Our Approach
We restructured Meta advertising and introduced a stronger direct-response approach. The partnership then expanded to cover:
- Google Ads
- Email marketing strategy
- Advertising budget management
- Creative development
04 · The Results
The Results
Monthly Shopify revenue grew from roughly $10K to a peak of $583K in November 2023.
March 2022
Partnership began
First month
Approximately 500% revenue growth
July 2022
First $100,000 month
November 2022
$160,000 monthly revenue
November 2023
$583,000 monthly Shopify revenue
Revenue figures are total Shopify business revenue, not revenue attributed to advertising.
05 · The Bigger Picture
The Bigger Picture
The partnership continued until January 2026, when MiaMily brought its Meta advertising operations in-house.
Building a channel strong enough for a brand to own internally is a sign the system worked.
06 · Client Testimonial
Hear From MiaMily
E-commerce
MiaMily
MiaMily share their experience of working with MJC Media Agency.