Supporting Ticket Sales and Radio Show Awareness Across Ireland

01 · Client Overview

About Radio Nova & Classic Hits FM

MJC Media works with Radio Nova and Classic Hits FM to promote live tribute events and upcoming radio programming, including events featuring music associated with ABBA, Luke Kelly, Garth Brooks and Complete Madness.

02 · The Challenge

The Challenge

Each event has its own location, audience and performance date, so one-size-fits-all advertising doesn't work.

03 · Our Approach

Our Responsibilities

Campaigns are tailored to each event's location, audience and date. We also promote new radio shows through awareness campaigns.

• Meta advertising
• Creative strategy
• Advertising creative development
• Location-specific campaign targeting
• Eventbrite conversion tracking
• Campaign management
• Radio show awareness campaigns

04 · The Results

The Results

Eventbrite tracking measures ticket purchase activity, so advertising performance can be judged on tickets, not just clicks.

05 · The Bigger Picture

The Bigger Picture

Tracking connected to the point of sale turns event marketing from guesswork into decisions.