E-commerce / Baby & Nursery · United States
Improving Meta Advertising Performance From 1.5–2x to 5x ROAS
01 · Client Overview
About Ely's & Co.
Ely's & Co. is a US baby clothing and nursery products brand with an established following.
elysandco.com ↗02 · The Challenge
The Challenge
The brand was struggling to achieve strong commercial results through Meta advertising. Before working with MJC Media, campaigns were generating approximately 1.5–2x ROAS.
03 · Our Approach
Our Approach
- Restructured the advertising account.
- Aligned campaign objectives with purchase conversions.
- Developed a stronger direct-response creative strategy.
- Worked closely with the business owner so the advertising accurately reflected the brand.
04 · The Results
The Results
Throughout the partnership, Meta advertising achieved approximately 5x average ROAS.
1.5–2x
ROAS before
~5x
Average ROAS during partnership
This reflects improved advertising efficiency. It does not necessarily mean an equivalent increase in net profit.
05 · The Bigger Picture
The Bigger Picture
A loyal following is a strong start. The right account structure and creative turn that attention into purchases.